NEW YORK, Oct. 8, 2026 /PRNewswire/ -- Baylis & Harding is expanding its award-winning Kindness+ collection with the launch of three new Serum Body Lotions, now available at Whole Foods Market stores across the U.S.

Created for consumers who want the same ingredient-focused approach from their body care as they do from facial skincare, the new range combines proven skincare actives with naturally derived ingredients to deliver targeted benefits, long-lasting hydration and healthier-looking skin.

Each dermatologist-approved formula is made with 97% naturally derived ingredients and provides up to 72 hours of moisturisation. The lightweight, fast-absorbing lotions are enriched with nourishing shea butter, avocado oil and coconut oil, alongside antioxidant-rich pomegranate and lemon extracts, helping leave skin feeling soft, smooth and radiant.

The new collection features three targeted formulas designed to support different skin needs:

• Kindness+ Nourish & Glow Vitamin C + Niacinamide – helps brighten the appearance of skin and promote a healthy-looking glow - 92% of users agreed their skin looked brighter and firmer*
  
  
• Kindness+ Soothe & Hydrate Hyaluronic Acid – intensely hydrates and leaves skin feeling softer and more supple - 100% reported softer, more supple skin*
  
  
• Kindness+ Revitalise & Renew Salicylic Acid – helps smooth the appearance of uneven texture and support clearer-looking skin - 93% of users said their skin texture appeared more refined*

The launch builds on the success of Baylis & Harding's Kindness+ Body Wash collection, giving consumers the opportunity to create personalised body care routines by pairing body washes and lotions tailored to their individual skin concerns.

"We're seeing consumers embrace skincare-inspired body care like never before," said Sam Grayson, Head of NPD at Baylis & Harding. "The new Kindness+ Serum Body Lotions bring some of the most sought-after skincare ingredients into everyday body care, combining effective actives with naturally derived ingredients to create formulas that deliver visible results while feeling luxurious to use."

Registered with The Vegan Society and proudly made in the UK, the Kindness+ Serum Body Lotion collection reflects Baylis & Harding's commitment to creating effective, accessible and feel-good body care products for every day.

The Kindness+ Serum Body Lotion range is available now at Whole Foods Market stores nationwide.

For more information visit: https://baylisandharding.com/

*Based on consumer user trials after four weeks of use

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SOURCE Baylis & Harding