Kansas City, MO, Sept. 15, 2026 (GLOBE NEWSWIRE) -- Onspire Health Marketing today announced a partnership with Vidscrip that gives healthcare practices a simple way to incorporate provider-recorded video into automated patient communications, practice websites and digital marketing. The initial rollout focuses on independent specialty practices, with potential for broader applications across hospitals, health systems and other healthcare organizations.
Through Vidscrip, providers record short videos answering common patient questions, explaining treatment options and describing what to expect throughout a patient journey. Onspire helps practices put that content to work within their existing marketing and patient engagement programs, extending the provider’s voice beyond the exam room.
“Providers answer important patient questions every day. This gives our clients a simple way to capture those answers and put them to work well beyond a single visit,” said Brock Fay, CEO of Onspire Health Marketing. “By connecting that content to the marketing programs we already manage, we can help practices build a more distinctive brand and make their patient communications more personal and useful, without creating another complicated project for the provider.”
Onspire helps clients identify useful patient questions and incorporate their video libraries into existing communication, website and digital marketing programs. A single recording can support an automated email or text journey, answer a question on a practice website and provide authentic content for social media. The emphasis is on making useful content easier to create and reuse, rather than adding a separate video production program.
“This is about making it easier for a busy provider to participate in their own marketing,” said Tucker Worster, Chief Hearing Officer at Onspire Health Marketing. “A few short videos can bring their expertise and personality into the messages patients receive.”
Published research also points to the value of clinician-created video for patient education. In a 2017 evaluation of an academic medical center’s video program, published in The Joint Commission Journal on Quality and Patient Safety, 86 percent of 1,203 viewer responses indicated that a video helped the viewer understand their health, medical condition or treatment plan.
“Providers have always been the most trusted voice in a patient’s care, but that voice has mostly been stuck in the exam room,” said John Brownlee, CEO at Vidscrip. “Our partnership with Onspire enables rapid implementation because they already oversee these practices’ communication programs.”
The capability is available now to Onspire’s independent specialty practice clients. Interested practices can contact their Onspire representative to learn more.
About Onspire Health Marketing
Onspire Health Marketing helps health systems, hospitals and independent specialty practices attract, engage and retain patients through integrated strategy, marketing, technology and patient communications. The company combines healthcare expertise with tech-enabled growth solutions to support organizations across a range of medical specialties and care settings. Learn more at onspirehealthmarketing.com.
About Vidscrip
Vidscrip is a patient engagement platform that enables clinicians to record short, single-topic videos answering common patient questions and share them by email or text at relevant points in a patient’s care journey. The resulting content library can also be used across practice websites and social channels. Learn more at vidscrip.com.
Tucker Worster Onspire Health Marketing 832-523-0042 tworster@onspirehm.com
